The brainchild of entrepreneur
and chairman Wayne Huizenga (Waste Management and Blockbuster
Video), AutoNation is America’s largest retailer of
both new and pre-owned vehicles. AutoNation owns and operates
approximately 400 dealer franchises in 18 states and generates
online sales through AutoNation.com as well as individual
dealer web sites.
Business Challenge
In keeping with its strategy to continue its aggressive growth
and leveraging its eCommerce business model, AutoNation needed
to effectively manage the billings and collections generated
by the site’s lead referral programs.
Solution
AutoNation’s eCommerce division is now able to streamline
its billing and collections process through Citrine Technologies’
implementation of Microsoft Great Plains Software, which includes
account receivables, collections management and integration
management modules. Real-time information is now at AutoNation’s
fingertips allowing for improved customer service, collections
and business intelligence.
Benefits
Seamless integration from eCommerce activities
to accounts receivable and invoicing.
Increased collection capabilities that will
allow AutoNation to easily handle its aggressive growth.
Access to real time customer history by regional
sales offices.
Improved customer service and information
exchange.
Expanded collection analysis capabilities
to improve revenue recovery.
Easy modification of the system to meet their
unique requirements.
Accolades
“Microsoft Great Plains and our partner, Citrine Technologies,
gave us a system that can process information, do the billing
quickly and efficiently and allow our business to grow effectively.”
VP & Controller
“Citrine Technologies has been very attentive to my
needs. Local support is very important, and I know I can always
count on them to provide it.”
